The Nero Book Awards

Brief:

Caffè Nero wanted to launch their brand-new national book awards as an exceptional event experience showcasing high production values, that immersed attendees in their brand and seamlessly linked Caffè Nero as an entity to the world of book publishing.  

What we did:

Exploiting the outstanding technical capabilities of one of London’s newest and most exciting venues (The Outernet), we celebrated the best commercial authors in the UK and Ireland through video, in person appearances and curated content.   

The result:

Building on the success of the first year, media coverage and industry attendance increased strongly delivering impact and engagement, for the publishing house, authors and the brand itself.