Penguin Presents

The Brief:

Marking the 90th Anniversary of Penguin Random House, this household name publisher commissioned us to produce an event bringing together all areas of the business alongside showcasing the brand’s incredible growth, history and legacy.

What we did:

Nine Collective produced and managed a building-wide takeover of the South Bank Centre, utilising spaces including: The Royal Festival Hall auditorium, The Clore Ballroom, The Terrace, Weston Roof Pavilion and Seventy 5th Balcony Bar. An all-day event encompassing conference, evening celebration and museum-standard exhibition showcased the brand’s creativity from its inception in 1935 to the present day.

The result:

Attended by 1,400 ‘Penguins’ – it was a record turnout, whilst the event itself was hailed by the client as ‘an extraordinary day of energy, creativity and ingenuity’.

 .