Michelle Obama

The Brief:

To execute a last-minute request to bring ex FLOTUS Michelle Obama to Elizabeth Garrett Anderson School in North London as part of Penguin Random House’s Penguin Talks series for schools.

What we did:

Built event infrastructure and broadcast capabilities at speed, to safely and effectively accommodate one of the world’s leading advocates for female and youth empowerment.

The Result:

The event was not only highly successful for the brand and school, achieving wide spread and positive media coverage, but it also resulted in the most viewed live stream for Penguin Random House at the time with over half a million views.