Caitlin Moran Tour

Brief:

To launch Caitlin Moran’s new book ‘What About Men’ with the aim of taking it to the Number #1 spot on the Sunday Times Bestseller list.

What we did:

Curated, booked, produced and marketed a national tour of ten dates covering England, Scotland, Wales and Ireland in venues ranging from the Lyceum in Edinburgh to the Royal Festival Hall in London.

The result:

With over 10,000 attendees across the ten dates, ‘What About Men’ achieved Number #1 status on several publishing lists including the coveted Sunday Times Bestsellers.