Barbie: Big City, Big Dreams

The Brief:

During lockdown, to facilitate the virtual premiere of Barbie: Big City Big Dreams we supported the global streaming of bespoke influencer content, hosted by Fleur East, to drive awareness, fan engagement and sales of the movie. We also streamed a virtual tour of the new Barbie Dreamhouse before its launch the following week.

The Result:

A hugely successful launch for both products bringing a vibrant and fun experience into homes globally still isolated due to the Covid-19 pandemic!